The fresh fruit and vegetable (FL) sector is at a crossroads. Between climate imperatives, post-inflation economic pressure, and growing consumer expectations regarding health and sustainability, the European industry is reinventing itself. Here are the major trends that will shape the market by 2026, in France and across Europe. I. Consumer-Driven Trends Purchasing dynamics are primarily

Lemon, Grapefruit, Oranges, Clementines… A Concentration of Vitality from Morocco Winter is synonymous with cold, fatigue, and sometimes a drop in morale. To naturally cope with this, there’s nothing better than a regular intake of vitamins, antioxidants, and minerals. Citrus fruits are therefore the quintessential fruit, being simultaneously delicious, refreshing, and extremely beneficial for health.

We are pleased to announce that JMF PARTENARIAT will be attending the Fruit Attraction trade fair in Madrid, taking place from September 30 to October 2, 2025.This edition promises to be even more exciting than previous ones, bringing together professionals from the fruit and vegetable sectors from all over Europe and beyond. Meet our team!The